4 Ways For Using Social Media Effectively And Outdoing Your Competitors
Your presence in the social media can be used for achieving a variety of business goals. Social media is not only available free but it also ensures fast dispersing of news. Hence, starting right from product development to beating your competitors, you can benefit enormously from the social networking sites.
Below mentioned are 4 Tips To Get More Out Of Your Social Media Efforts. These tips are useful for your business irrespective of its size and nature.
#1 Increase brand value with appropriate engagement with customers
You must not forget that you own a brand that cares for its customers. Hence, on social networks, your responsibility goes beyond mentioning the latest news and discounts that your company is offering. You should focus on active engagement with the people, who have spent their time in using your products.
By interacting with your existing clients, you will be strengthening your customer relationship. Similarly, your potential customers will find your brand responsive. Consequently, they will gain enough confidence to purchase your products.
You should intentionally invite the consumers to air their comments regarding the products. Use tools like Tweedeck and Hootsuite for being notified whenever someone mentions your brand. On social sites, regular engagement is important. Nothing could be better, if you could stay on the sites for a few hours every day.
It is possible that at times, you will not get positive reviews about the items. However, over the social media, if you handle negative feedback with positivity, your brand value increases manifold.
When you confront a disappointed consumer, do not try to prove that your brand never makes mistakes. Remember that your existing customers and the potential ones can view the way you treat them.
Therefore, you should pay attention to the problems that your customer is facing and provide a suitable solution. It will manifest your brand as the one that is sensitive to its consumers’ reactions.
2# Keep track of what your competitors are up to
You can use the social network to monitor the ways in which your competitors are engaging with their consumers. If you find that they are using a strategy that places them in a better way on the market, you should not hesitate to adopt the same.
For instance, if you discover that by running a contest, your competitor is garnering more response from the people, then you may introduce the same but with a better format.
You will also learn a great deal from the strategies that are not working for your competitors. Visit the profiles of your competitors and read what their consumers do not like about them. It will teach you what you should refrain from doing while interacting with your consumers on a virtual social platform.
3# Show expertise and gain a strong foothold
Your business can earn the trust of the people only when they know that they are dealing with an expert. The social network is a great place for showing off your industry knowledge.
You can write posts that give away information related to your industry. Make these posts interesting by presenting them in the form of useful tips or guidelines from which your clients can benefit.
You may also arrange question-answer sessions where you can answer the questions related to your business. Invite your connections to post their queries. Moreover, request your connections to spread the news regarding your sessions. As more people become aware of the discussions, they will connect with you to ask their questions. Hence, you will be able to expand your network.
4# Let people decide what they want
As a businessperson, you may always have wished to have a formula, which would make your product instantly popular. Well, the social media is the tool that you can use to create buzz about your new product, well before its launch.
Reveal the news of the product launch a few weeks before, and ask your connections to help your company select the color, shape and other attributes of the product. Since you will be seeking suggestions, your connections will feel important and they will respond swiftly. Do not forget to ask them to encourage their own connections to join the conversation.
You can even launch a contest where your connections will have to design the case or the cover of the upcoming product. The design that garners the maximum votes will be declared a winner and designer will receive a prize from your company. Undoubtedly, if you use this tip, by the time you launch your product, you will have already carved out a market for it.