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Deepak Gupta

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The main principle of responsive web design is Mobile First, which many designers interpret as developing a website based on the screen resolution and mobile platform it will appear in before considering how users will interact with the website. At first glance, it seems mobile web design may have pushed down the importance of developing a website for human visitors. In fact, app developers have pointed out that mobile applications offer a better user experience than RWD.

Yet, the homepage for Skeleton has beautifully shown its visitors how a responsive website actually works. You may visit the site now or do it after reading this post, but keep in mind the following reasons why responsive web design actually creates websites for humans:

Responsive Typography

Reading an article through a mobile phone can be a pain, especially when the font shrinks down from a normal 14 px to a mere 2 px in size. However, a responsive design doesn’t only resize the typography according to the screen resolution of the user’s device.

It also responsibly puts the user’s comfort at the forefront by making sure the text is readable. So, a web designer must choose the right background color that contrasts well with the text and use the right font, such as San Serif, that remains distinct even when it’s smaller than 12 pixels in size.

Selective Content

Another aspect of responsive web design is the selection of digital content to display. Websites aren’t completely shown in mobile devices. Instead of keeping the sidebar, header image, footer area, and social media icons intact, the webpage retains only the headline and body of the article, its featured image or video, and the navigation links. Actually, the cleverer web designs have directed mobile users to another set of content that’s different from what online users see.

For example, web users may see a gallery of photos documenting a traveler’s visit to a certain country, but mobile users are presented with a video where the traveler described the places he’d been to and the exotic foods he’d eaten.

Minimalist Design

Following a minimalist concept in web design, the responsive webpage appears clean and orderly to mobile users. Rather than make users scroll down, designers break down long blocks of text into pages and take advantage of touchscreen gestures, such as sliding or zooming, to add an interactive layer to digital content.

Colors must be muted because mobile screens have brighter backgrounds than a computer monitor. For instance, a black text against a screen with a slightly gray or tan tint won’t tire the eyes easily compared to a purely white area.

In addition, designing websites for different mobile platforms also means giving users the chance to explore the available content without installing an app. Some devices may have limited data storage and apps with a classier user interface certainly occupy more space. With responsive web design, the website appears in a browser the same way it does on a mobile screen.

There has been plenty of hype surrounding the announcement of the new Xbox One and PS4. Both Microsoft and Sony respectively announced their new products at the recent E3 2013 gaming event. Both consoles offer new features and design and they’re on our gadget wish list!

If you do decide to purchase either console remember to invest in a gadget insurance policy for your own peace of mind. We’ve outlined below the new features of the Xbox One and PS4 and the main differences between the consoles to help you decide which console is best for you!

#Design

The Sony PS4 is quite a neat and petite console; it comes in a slanted design that is very different to previous models. The console can stand either flat or on its side. The XBox One is significantly greater in size than the PS4. It is a chunky black console and is 10% bigger in size than its predecessor the Xbox 350.

#Hardware

In terms of hardware and technicality, the two consoles are quite similar. They both have eight- core processors running at a frequency of 1.6GHz, custom AMD graphic processors and Blu- ray drives. Of course, there are also some fundamental differences.

The Playstation 4 has 18 CUs generating 1.84 teraflops of processing power while the Xbox only has 12 CUs, this technically gives the Sony machine a 50% advantage in terms of raw performance including lighting and graphic effects. The PS4 uses 8GB of GDDR5 memory with a bandwidth of 176GB/sec compared to the Xbox One, which uses 8GB of DDR3 RAM.

The adoption of graphics works better on the PS4 with these capabilities. Aside from gaming specifications, the Xbox One architecture is designed with a variety of considerations beyond gaming including the implementation of other MS platforms; this is evident in the technical specifications.

4#Controllers

Sony has made the most obvious changes to the Playstation controllers. With a new touchpad, the DualShock 4 is the most obviously changed of the two joypads, Sony have also added a speaker, this adds an impressive up close, player specific audio. The controller also introduces a share button which you record footage of your gaming and you can show it off to your friends.

The Xbox one controller features 40 new improvements. Its triggers have been improved and are now more sensitive; they also have their own dedicated rumble packs. The controller, known as the D- pad is now a cross shape, the sticks are more comfortable to grip. It also boasts a handy headphone socket.

Both controllers look good, and feel nice to use, of the two the Xbox is less gimmicky and provides greater comfort when playing.

5#Cloud

Cloud computing is taking over the generation and next generation consoles are capitalising on the power of the cloud. Microsoft believes that developers have the ability to harness three times the power of a single Xbox One. However critics question this, as they believe that latency and bandwidth issues could cause difficulty. Playstation also promise the delivery of cloud computing.

This means that in time it will be possible for players to play remotely and gain control of a friend’s game to perhaps help them out of difficulty. Microsoft is offering similar features by utilising its Skype service.

6#Multimedia

Both of these consoles have multiple content partners that involve varied video- on- demand support. Xbox One seems to have most to offer out of the two consoles. The Microsoft machine allows seamless movement between television, video content and games. Premium television including live sports will be integrated with exclusive social and gaming features. Both consoles also allow you to watch standard DVDs and Blu- ray.

Many believe that the console era is coming to an end as gamers now want to play more freely on tablets and mobile. Both Microsoft and Sony have proved otherwise and the competition between the two companies shows that gaming consoles, as gadgets are as popular now than ever.

Your presence in the social media can be used for achieving a variety of business goals. Social media is not only available free but it also ensures fast dispersing of news. Hence, starting right from product development to beating your competitors, you can benefit enormously from the social networking sites.

Below mentioned are 4 Tips To Get More Out Of Your Social Media Efforts. These tips are useful for your business irrespective of its size and nature.

#1 Increase brand value with appropriate engagement with customers

You must not forget that you own a brand that cares for its customers. Hence, on social networks, your responsibility goes beyond mentioning the latest news and discounts that your company is offering. You should focus on active engagement with the people, who have spent their time in using your products.

By interacting with your existing clients, you will be strengthening your customer relationship. Similarly, your potential customers will find your brand responsive. Consequently, they will gain enough confidence to purchase your products.

You should intentionally invite the consumers to air their comments regarding the products. Use tools like Tweedeck and Hootsuite for being notified whenever someone mentions your brand. On social sites, regular engagement is important. Nothing could be better, if you could stay on the sites for a few hours every day.

It is possible that at times, you will not get positive reviews about the items. However, over the social media, if you handle negative feedback with positivity, your brand value increases manifold.

When you confront a disappointed consumer, do not try to prove that your brand never makes mistakes. Remember that your existing customers and the potential ones can view the way you treat them.

Therefore, you should pay attention to the problems that your customer is facing and provide a suitable solution. It will manifest your brand as the one that is sensitive to its consumers’ reactions.

2# Keep track of what your competitors are up to

You can use the social network to monitor the ways in which your competitors are engaging with their consumers. If you find that they are using a strategy that places them in a better way on the market, you should not hesitate to adopt the same.

For instance, if you discover that by running a contest, your competitor is garnering more response from the people, then you may introduce the same but with a better format.

You will also learn a great deal from the strategies that are not working for your competitors. Visit the profiles of your competitors and read what their consumers do not like about them. It will teach you what you should refrain from doing while interacting with your consumers on a virtual social platform.

3# Show expertise and gain a strong foothold

Your business can earn the trust of the people only when they know that they are dealing with an expert. The social network is a great place for showing off your industry knowledge.

You can write posts that give away information related to your industry. Make these posts interesting by presenting them in the form of useful tips or guidelines from which your clients can benefit.

You may also arrange question-answer sessions where you can answer the questions related to your business. Invite your connections to post their queries. Moreover, request your connections to spread the news regarding your sessions. As more people become aware of the discussions, they will connect with you to ask their questions. Hence, you will be able to expand your network.

4# Let people decide what they want

As a businessperson, you may always have wished to have a formula, which would make your product instantly popular. Well, the social media is the tool that you can use to create buzz about your new product, well before its launch.

Reveal the news of the product launch a few weeks before, and ask your connections to help your company select the color, shape and other attributes of the product. Since you will be seeking suggestions, your connections will feel important and they will respond swiftly. Do not forget to ask them to encourage their own connections to join the conversation.

You can even launch a contest where your connections will have to design the case or the cover of the upcoming product. The design that garners the maximum votes will be declared a winner and designer will receive a prize from your company. Undoubtedly, if you use this tip, by the time you launch your product, you will have already carved out a market for it.

 

We’ve all been there. Meal time rolls around and you have no idea what you want to eat. Do you go for the burger joint down the street, the mexican restaurant that has supplied 4 out of your last 5 meals, or maybe treat yourself to a big steak and a glass of red wine?

Whether you are looking for a restaurant to satisfy your craving or somewhere to impress your date, these restaurant finding apps have you covered.

5 Restaurant Finder Apps

1. Yelp (Free)

Arguably one of the most popular ‘find what you are looking for apps’ Yelp offers search options for everything from gas stations to coffee shops. Their restaurant search allows you to filter out restaurants based on distance from you, price, online reservations accepted, delivery available, and many more. Users are able to enter a variety of search terms in order to find a restaurant fitting your needs. Craving Panang Curry? Yelp can help you with that.

2. OpenTable (Free)

What started as an easy way to make reservations online has quickly transformed into a reliable restaurant finding service as well. By partnering with Yelp, Open Table not only allows users to reserve a table but they can search restaurants based off cuisine, price point, availability, and user reviews. The app also features a map to search for nearby restaurants for those who have reached the point of “I don’t care what we eat, I just need food.”

3. LocalEats (Free)

Following the trend of supporting local business, this app does just that. You can search for a restaurant in a similar manner to most apps but the results only show the best locally owned restaurants. This is great for foodie cities such as Denver, San Francisco, New York, and Washington DC where local chefs such as Jose Andreas truly dominate the scene. You can search for a restaurant based off of awards won, amenities offered, cuisine, and price. Don’t feel like driving? You can even schedule a taxi to get you there and back through the app.

4. Zagat to Go ($9.99US)

Covering 45 cities internationally, Zagat is the go to restaurant guide for major cities. While it will cost you, the service provides a years worth of ratings and reviews for every Zagat rated restaurant. One of the more useful features is the ability to browse without an internet connection, which comes in handy while searching abroad. The app also features foursquare integration, nearby restaurant listings, and reservation functionality.

5. Gogobot (Free)

Gogobot is a reliable and easy to use international travel guide app that has a great restaurant finding service as well. While it does recommend big name restaurants in every city, it features a number of restaurants that you might not come across otherwise. Users are able to see reviews, photos, and more based off of their location. Each restaurant is rated based off of whether it’s popular for tourists, locals, foodies, big spenders, and more. Gogobot is an all-in-one app that not only recommends food but places to stay and attractions worth seeing in the city of your choice.

Content is king.. or so we’re told. Every. Day.

By now, we’re all well aware that content is important for search marketing. It’s important for building an audience. It’s important for telling your brand’s story.

And it’s also easier said than done. With every post you publish there are a million others competing with you for that same search traffic; to compound matters worse, writing isn’t easy for all of us. It doesn’t come naturally to everyone out there in internet land. Sure, there are plenty of bloggers that have advice, and there are no shortage of lists that tick off all the “blogging tips” you can read, but it still comes down to one thing:

You actually have to write.

Allow me to share something personal: as much as I enjoy writing (when I am inspired to), I absolutely hate it. That is my paradox. I like to write, but I despise it at the same time. When I see someone who effortlessly puts out post after post, every day, with grace and style — I secretly hate them inside.

Well, it’s not that I actually hate them. It’s more that I am jealous that I do not have their zest for finding inspiring topics to write about. Once I have a topic, I typically do pretty well on getting my ideas on the computer screen, but before inspiration hits I feel like I’m stuck out in no man’s land fending for myself.

Until I cracked the code…

Hold your horses, sport. I’m not turning this into my own little rendition of “The Secret”. I have not unlocked some vast, celestial mystery that has been locked away for ages, waiting for the chosen one to find the key…

No, this is not that at all. But, what I have found is there are a few tricks that even the most uninspired can beat their writing self into shape and start kicking ass in the content department.

10 Tips To Ditch Writer’s Block & Become A Better Writer

#1 Be consistent

If you want I CAN WRITE IN CAPS SO YOU UNDERSTAND THIS IS IMPORTANT. If you can recognize that I made this number one for a reason, I’ll stop typing like a d-bag and we can move on to the lesson at hand.

The number one thing keeping you from developing your writing chops is consistency. You literally need to set a time to write… and write. Don’t check your email. Don’t see what’s happening on Facebook. Grab a cup of coffee and sit your ass down. Once your buttocks is firmly planted, start typing.

#2 Set the clock

 

chuck norrisYou have to set a limit to your writing. The point of the first step and this one is developing good habits. As a writer — especially if you plan on doing this for a living — you have to learn how to limit the time you spend on writing projects. In other words, you need to become accustomed to writing for a set period, without interruption. What this will do is make you a more efficient writer. Ultimately, that will mean you can write faster, and (again, if you blog for a living) it means your business becomes more profitable.

Pro tip: Use Task Timer, set the clock to an hour, and write away.

#3 Use a content calendar

Everyone talks about content calendars and, well… they do it for a reason. It’s always easier to write about something when you know what you need to write about. What I’ve found though is planning the actual calendar can be difficult without knowing where to start (or what you should be writing about). This section really deserves its own post, and rather than rehash ideas found elsewhere I’ve dug up some tips you can find here, here and here.

Pro tip: Use this WordPress plugin.

#4 Find ideas (easily)

One way you end up burning up time is looking for ideas/inspiration/topics/etc. You usually end up typing things into Google, hoping to find a bit of news or something that catches your eye. The best way to stay current is to set up your own RSS dashboard. I use Feedly.

For the most part, my interests our web hosting, online marketing, small business and information security. I also like to stay up-to-date on tech news. So, all I do is create folders for all of my general interests (or niches), and when I come across a blog that posts some good stuff, I add it to Feedly. This way, instead of having to search around Google, I can just take a glance through the headlines and see what the hot topics are.

For the lazy: Use Alltop.

#5 Write your titles first

A title sets the tone for the rest of your article. Use it as your compass. It’s good to put some thought into your titles, and that is why I recommend an RSS reader to scan the headlines — you’ll learn the art of a solid headline just by reading what the pros are doing. A good title means higher click-throughs and more shares on social media. It’s the foundation to every good post, and starting with a title makes the rest of the article easier.

#6 Outline your posts

Outlines work. Remember how you had to do outlines and rough drafts in English class? If you don’t, now is time to start paying attention. Good writing has a cohesive flow. Your ideas and thought processes should flow naturally to a conclusion. If you don’t know how to get from point A to point B, your readers won’t make it to the end either.

For example, when I wrote this post, I started with my title. From there, I rough drafted my headings and added each step. Once I was finished with that, it was a matter of filling in the blanks.

#7 Write an Intro that sizzles

Your title helps reel in the readers, but without a good follow up your visitors will quickly begin dropping off. Just don’t forget your keywords — you don’t want to be so clever with the title that the search engines don’t get the.. um, cleverness.

#8 Use brevity

Statistically speaking, most people do not read articles online. They are scanning, not reading. You can get the details here, but suffice it to say that you should write your articles with short paragraphs and clear language. Make your writing enjoyable, not filled with big words and complicated jargon. Your readers will thank you.

#9 Be personable

Don’t let your writing come off sounding like the guy from the “Clear Eyes for dry eyes” commercials. Inject your personality into your writing; whether you are opinionated, sarcastic, or funny, your readers would rather get a glimpse of the person behind the writing. Lose the corporate speak and talk like a person, not a drone.

#10 Let people have their 2 cents

This last part is important. In fact, you can say it is the most important. If you want to connect with your readers and ratchet up engagement on your site, you need to pass the torch. Solicit the opinions of your readers, and when you do get a comment, be sure to respond.