Social media is certainly one of the most effective and easiest ways to promote your business online, get more traffic and increase the conversion rate of potentials into loyal customers. Having a strong presence on social media is a necessity nowadays. With your competitors so busy on all the other networks — like Google+, Facebook, Twitter and Pinterest — you have a lot to keep up with.
As social networks continue to expand and multiply, keeping track of your personal profiles and managing your data has become quite a daunting task. In fact, many companies prefer to outsource their social media marketing efforts in order to save time and keep their business ahead of the pack.
Luckily, you can save both money and time by using social media management tools. While some tools can be used to manage multiple accounts across different social networks, others can help you consolidate data and analyze your marketing efforts.
Here are 8 social media tools that can make your life easier.
This tool helps you enhance your productivity on most social platforms by integrating a wide variety of functions and features. If you are a Twitter fan, →SocialOomph is the most useful social media tool you have at your disposal. Enjoy many features like scheduling tweets, retweets, tracking keywords and view mentions
2. Engage 121
Engage 121 is one of the most useful marketing tools for local franchises and small companies that want to get a competitive advantage in their niches. This unique management and monitoring tool is extremely customizable, allowing you to create company-wide promotional messages, respond to your follower’s messages, start new conversations with social media influencers or analyze your position online.
Spredfast has everything you need, especially if you run a big corporation or several large companies. The strong point of Spredfast is analytics. With this social media tool, you can see in real time how your company is doing, what campaigns were successful and what can you do to improve your presence online. While other first class analytics tools and programs come at huge price of over $15,000, Spredfast is much cheaper.
Hootsuite is one of the most complex social management tools available in the market. Featuring an easy to use dashboard, Hootsuite allows you to analyze social media traffic, manage all your social profiles, schedule messages and tweets, track all your brand mentions and measure the results of your marketing campaigns, both online and on mobile. Due to the Facebook Insights integration and Google Analytics, Hootsuite is considered by far the most useful social media tool online.
This is one of the most advanced SMM tools for any business or Internet user with a Twitter account. With Tweepi, you can flush any unwanted followers, clean up your profile, find new interesting tweets and follow more users at once. According to those who have used Tweepi, this Twitter management tool is extremely powerful and worth all its money.
6. Sprout Social
Most of us have already heard about this tool or even used it. Sprout Social is a very powerful engagement and management platform for small and large businesses. You can use it to monitor your brand image, manage all conversations with potential customers, publish updates on all your profiles, manage tasks, measure your efforts and analyze the results.
7. Argyle Social
This is the best social media tool for savvy B2B marketers who want to easily identify new prospects, qualify more leads and create better engagement in the competitive business world. Argyle Social allows you to merge your social media data with your marketing and sales department in order to become more powerful than ever in your niche.
8. Crowd Booster
With this easy to use social media tool you will learn how to improve your social media presence using a few powerful tools and metrics. Crowd Booster gives your recommendations based on your clientele, niche, products, prices and delivery system used. The guys behind this tool certainly did a great job, making Crowd Booster extremely effective for businesses in all niches. This groundbreaking tool is trusted by famous companies like Los Angeles Times and jetBlue.
Each of the above social media management tools could prove extremely useful in your case, so don’t hesitate to try them all. Most of them come with an advanced paid version, so if you really love a certain program, you can upgrade to the plan that works for you.